evo hue-verse is a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-of-this-world performance without compromise.
we searched high… we searched low… we went to the ends of the earth. what we were looking for didn’t exist. so we went to the extreme. we dispelled the theories… we forged a new frontier… we spent years creating something out-of-this world… a space… a place… a cosmos… of performance-giving, truth-speaking colour.

performance
we’re here to empower colourists with a complete colour portfolio that doesn’t contain imaginary technologies, hyped-up ingredients or over-complicated systems, only hardworking formulas that offer...

squeaky clean
we believe in creating honest products that respect people and the planet. we left the bad stuff out and put more clean stuff in because it’s the right thing to do and it didn’t compromise on performance →
permanent colour
a full spectrum of 85 cream-based ammonia-free shades that provide complete coverage, controlled lightening and long-lasting results.
demi-permanent gloss
48 zero-lift, liquid shades that provide vibrant and even, tone-on-tone results and out-of-this-world shine.
cream + liquid developers
specifically formulated to provide maximum performance, condition and shine when used across the hue-verse and bottle blonde portfolios.



- one complete system
- complimentary permanent and demi-permanent colours
- compact, carefully created range